services

Blog Audit

Discover what's not working and what opportunities exist to improve your blog's performance.

AI and changes to Google's algorithm have had a huge impact on websites in the past year. The role of a blog remains more important than ever for companies

A dip in traffic is only one symptom of a blog losing its effectiveness. You need to examine its impact on conversion rates and contribution to brand awareness.

Building a trusted brand is more critical than ever for tech companies.

As SEO becomes more challenging and marketers diversify to channels like PR and social media, developing a strong brand is essential for both short and long-term success.

Your blog plays a central role, but only when treated as a valuable publication rather than a repository for rank-chasing content.

What does the audit deliver?

  • Audience analysis: demographics and needs
  • Content performance evaluation and topic recommendations
  • Tone of voice assessment, to align brand and the audience
  • Keywords/clusters analysis to uncover opportunities
  • Blog identity and positioning, in respect to the main website
  • Category and taxonomy recommendations
  • Template layout review (blog home, archive, single post)
  • Cross-referencing opportunities with website and content
  • KPI recommendations and tracking framework
  • Author attribution review

The audit is delivered as a PDF, including all research material and notes.

Price: USD $600

Based on approximately 8 – 10  hours of work.

Getting Started

Tell us about your blog

We’ll have a quick look and get back to you with some initial ideas.

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