Blog Audit

Declining traffic is often a symptom of a larger problem: your audience is now finding answers directly on Google or through ChatGPT. They don’t necessarily need to visit your blog anymore.

Does this mean blogs are no longer valuable? Not at all.

Your role has shifted: you need to feed LLMs so that when people ask questions, your brand is mentioned. Links still matter, but so do “citations.” Your content also needs to reach people across more channels.

Why your blog matters more than ever

For tech companies in particular, building a trusted brand is critical. AI models are more sophisticated than traditional SEO algorithms because they understand content and sentiment. They reward original thinking, as it adds to their own knowledge.

In this new environment, LLMs form opinions about brands based on the quality of their content.

Your blog sits at the center of this model—but it will only work if you treat it as a serious publication, not a dumping ground for SEO-driven articles.

What does the audit deliver?

• Audience analysis: demographics and needs
• Content performance review with topic recommendations
• SEO and AIO evaluation
• Tone of voice assessment (brand alignment with audience)
• Keyword and cluster analysis to uncover opportunities
• Blog identity and positioning relative to your main website
• Category and taxonomy recommendations
• Template and layout review (home, archive, single post)
• Cross-referencing opportunities with website content
• KPI recommendations and tracking framework
• Author attribution review

The final report includes clear recommendations to ensure your blog becomes a central channel for content marketing in the AI era.

The audit is delivered as a PDF, including all research material and notes.

Bonus: how AI can 5X your content development process

We’ll also recommend a workflow and tool stack to help you scale content production efficiently across multiple channels.

Based on approximately 8 – 10  hours of work.