Blog Audit

A dip in traffic is only one symptom of a blog losing its effectiveness. You need to examine its impact on conversion rates and its contribution to brand awareness.

Building a trusted brand is more critical than ever for tech companies

As SEO becomes more challenging and marketers diversify to channels like PR and social media, developing a strong brand is essential for both short and long-term success.

Your blog plays a central role, but only when treated as a valuable publication rather than a repository for rank-chasing content.

What does the audit deliver?

• Audience analysis: demographics and needs
• Content performance evaluation and topic recommendations
• Tone of voice assessment, to align brand and the audience
• Keywords/clusters analysis to uncover opportunities
• Blog identity and positioning, in respect to the main website
• Category and taxonomy recommendations
• Template layout review (blog home, archive, single post)
• Cross-referencing opportunities with website and content
• KPI recommendations and tracking framework
• Author attribution review

The audit is delivered as a PDF, including all research material and notes.

Bonus: how AI can 5X your content development process

We will recommend a process and tool stack that can help you produce content at scale, to distribute across more channels.

Based on approximately 8 – 10  hours of work.