Get 50% off a 2,000 word- Thought Leadership blog post

We don’t just prompt AI to write about a topic. You tell us what to write about and we’ll thoroughly research the topic.

Part of the process is capturing your unique ideas and perspectives.

So, what topic should a Thought Leadership piece cover?

Think about what will make your audience react and  reflect. Different ideas to the usual product-led narrative (but supporting them). What is going to make readers want to comment and share?

This is also an opportunity to complement SEO-driven articles with a more thoughtful piece to help you position you as a smarter brand.

What does the process look like?

Every piece is different, but the general idea is to:

1. Find a topic that is relevant and important
2. Research key points, news, market stats, and competitors and figure out an angle
3. Record your ideas and perspectives
4. Reach out to subject matter experts and influencers for ideas and quotes
5. Share a more detailed outline, asking for additional information
6. Draft the content, weaving in unique insights
7. Create versions for different channels
8. One published, reach out to media and influencers who may be interested in picking up the story