Pricing
If our content were cheap, so would your brand be.
Approach
We don't just deliver great content, but the research and analysis that make it great
Pricing factors in briefing, interviews, a lot of research and the time we need to write a great piece.
Delivering more than words
- Market and keyword research
- Strategies to persuade and convert readers into customers
- Media and influencer contacts
- Distribution and amplification strategies
- KPIs
Pricing
How much does quality content cost?
Our pricing is based on the time spent on a piece. We quote on each assignment separately once we know the full scope.
Pricing is based on two rates to distinguish between more strategic work and development / production. We offer discounts to smaller businesses, and ones based in emerging markets.
Example: how we price a 2,000 word thought leadership piece
Considering the work involved, you can expect to pay between USD $650and $1,300.
We also research keywords to get a sense of what people are looking, and media contacrs and influencers to reach out to for quotes and comments.
We'll tweak this as necessary based on your feedback.
We will also reach out to other organizations or influencers for quotes or comments to use in the piece.
SEO is also included in this step, and not as an additional task once copy is signed off.
We we will also brief you for the Featured Image, or create it ourselves if that's easier.
During this step we will also create a CTA element to include in the main content, as well as identify and tag links to track pointing to conversion paths.
The cost for this step is capped at 30 minutes unless you ask us to make substantial changes or add new content not captured in the outline.
We will also write copy for an outreach email to the media and influencer contacts we identified during the research step.
- Sessions and Views
- Sources
- Time spent on the page
- CTA clicks
- Conversions attributed directly or where the content was one od the touch points.
Intro Offer
See how thought leadership makes a difference.
Share with us interesting news or insight and we’ll write a 1,500-word piece for USD $499.
Lawrence Ladomery
Founder & Editor
Contact Us
Interested in working together?
Get in touch to let us know what you are after and we’ll reply with some initial ideas we can then discuss over a call.
Learn More
Frequently Asked Questions
- Why are you so expensive? I can get blog posts written fro $50 each
Our content is different – you can’t compare it what someone will write in two hours with little or no research. Scroll up to get an appreciation of the work we put in each piece we deliver.
Alternatively, you can do all the research for a low-cost resource, or even AI, to write a piece. But it’s costing you your time.
- I would love to work with you but can't afford what you're asking
An option is to engage us for a one-off consultancy so we can share our approach and methods, and even train your own writers.
- Can I hire you on a retainer?
Yes, we can put together a bespoke plan. Best to start with a couple of assignments first so we get to know more about your brand and products, and you get to know how we work.
Get in touch to let us know what you are after and we’ll reply with some initial ideas we can then discuss over a call.